Grow Waitaha

Due to the Canterbury earthquakes, many of the schools in the region are still being rebuilt. Through a collaboration of the Ministry of Education, CORE Education, Evaluation Associates, Leadership Lab, Massey University, and a range of Canterbury schools, Grow Waitaha is using this physical rebuild as an opportunity to construct innovative environments that look to the future of learning.

growwaitaha.co.nz

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Grow Waitaha required a dynamic brand identity that would help activate the stories and relationships of the area ­ past, present and future  and enhance the connectivity of kids, whanau, communitites and schools.

We feel extremely privileged to be commissioned to undertake such an innovative and valuable project.

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At the heart of the visual identity are six tiles representing the programme’s core values. These tiles form the Poutama – a stepped pattern found in tukutuku panels which symbolises levels of achievement in schooling. The many possible iterations of the identity reflects Grow Waitaha’s tailored approach to education.

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