Launched in 2014, the site’s overarching goal is to improve the collection, accessibility and presentation of environmental data in New Zealand. Each topic is initiated with a facilitated workshop and ongoing consultation with the project teams to develop environmental indicators, standardise data collection methods and present the data and information in a meaningful user-centred way. Councils then set up their databases using a consistent approach so the data can be accessed by LAWA.
We have been collaborating with LAWA for over 7 years and Open Lab plays an integral part with shared business knowledge and in-depth understanding of the subject matter. To date, we have designed 7 modules which present data for different environmental topics. We conceptualised LAWA’s visual identity and played a very important role in establishing the look and feel for their social media summer swim campaign.
LAWA’s audience continues to grow with over 2.4 million page views over the last five years. Last summer, 120,000 people used the Can I swim here? tool and their social summer swim content reached 180,000 people, achieving a high engagement rate, and gaining 34% more followers.